THE THING ABOUT IT IS.
Investigations · The 2026 World Cup, January to July 2026

A 2014 column arguing that soccer viewership proves the wrong people were let in got republished mid-tournament.

SeverityStigmatizingCasts a group as a problem to be managed, stopping short of the tiers above. Everything at this level.
Who said itAnn Coulter, on her Substack
Who it targetsImmigrants and their American-born descendants
TrackProtected groupsProtected-group hate and political-opponent extremism are counted apart, and neither total is presented as a score against the other. Everything on this track.
What was said

Two days before the final, Coulter republished a June 2014 column under the header “FLASHBACK: Against Soccer” and the subtitle “I was ahead of my time.” It argues that any rise in American soccer viewing comes from “the demographic switch effected by Teddy Kennedy’s 1965 immigration law,” that no American whose great-grandfather was born here watches soccer, and that one can hope “these new Americans” will drop the “soccer fetish” along with learning English.

Why it counts

It reads as a joke about a sport and it's built on a claim about people: that Americans with the wrong ancestry aren't really Americans, and that you can tell by what they watch.

We're counting the republication, not the original. A decade-old column put back in front of an audience during the week American soccer viewership peaked is a choice about when, and it's the choice that gave the argument a new audience.

The receipts

Every quote, checked against its source.

Ann Coulter

"I promise you: No American whose great-grandfather was born here is watching soccer… one can only hope that, in addition to learning English, these new Americans will drop their soccer fetish with time."

Read on the page. Labeled a flashback to a column originally dated June 25, 2014, with no reference to the 2026 tournament in the text.

2026-07-17 · source

One item from a pass over 33 accounts and posts tied to the tournament, from the February buildup through the July 19 final. Twenty-four of them stayed on the right side of the line, including sharp criticism of ICE, of FIFA, and of the administration. Those are listed in the full report too.

Go deeper

Hate at the 2026 World Cup

Nine confirmed items, each with its severity breakdown, the accounts checked, and the events that drew nothing. This page is the plain-language cut; that one is the whole thing, including the hate methodology that defines every score here.